Shareware marketing articles by Dave Collins
Selling software on the web is no simple task, and the past few years have seen
many programmers and developers trying their hand at it. Many of them walk away
disappointed a few months or years later, but some manage to significantly subsidise
their income. The lucky few are those who are successful enough to leave their old
jobs, and follow their dreams.
The reality is that having the perfect software to sell just isn't enough. If
you're a one wo/man show, then chances are that you're not capable of writing your
software, managing technical support and development, setting up a good website,
running the day to day aspects of your business, handling all the email and phone
calls... and that's before you even think about getting the software "out there"
and doing some serious marketing! There is good news, though - you've come to the
right place!
" Most shareware authors make the same mistake: they sell their product for far
too little. "
Read all about pricing your product correctly in
Price of Success
This website is a comprehensive source of free advice for shareware authors.
Whether you're looking for shareware marketing strategies or general small business
management advice, we have what you're looking for. Covering everything from search
engine optimisation to website navigation and the product life cycle, DaveTalks
now includes more than thirty articles written especially for the independent software
developer.
This site includes articles that were written for the Association of Shareware
Professional's Newsletter, ASPects, as well as summaries of some of the presentations
made by Dave at the Shareware Industry Conference, and the European Shareware Conference.
NEW! Interested in hearing Dave "talk" on a daily basis? Don't miss the
SharewarePromotions
Blog - daily musings on software news and marketing!
" PageRank is where the attention is focused today, and many companies are determined
to find a means of improving their magic number. " Find out if this is possible
in Introducing
PageRank - shattering the myth
Marketing
Work the web
Business
Search engines
More articles will be made available at this site soon.
Search engine optimisation articles & resources
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2006 search engine optimisation articles
- Sales without search engines (October 2006)
- Search engines may be crucial to your internet marketing strategy but it can be dangerous to rely on them. Find out why and what other marketing options are available to you and your website.
- Google search engine optimisation and their 80/20 rule (August 2006)
- Google`s 80/20 rule means they apply a lot of of importance to off-page optimisation, such as inbound link text. On-page optimisation is now considered to be far less important.
- The page title and meta description (July 2006)
- Never underestimate the importance of the page title and meta description - they`re used by both search engines and people to judge your website.
- Compelling headlines to improve your search engine ranking (June 2006)
- Write compelling headings that attract both search engines and your desired kind of site visitor.
- What makes a quality link target? (April 2006)
- Finding quality link targets requires you to do more than just look at the Google PageRank - Follow these nine top tips and find the best websites out there to get links from.
- Google`s advice for your website: Content (February 2006)
- Google seems to be awarding more and more importance to good content - find out why and what you need to do.
- Don`t submit your website to any search engines (January 2006)
- Find out why you can still get a high search engine ranking without submitting your website to the search engines.
2005 search engine optimisation articles
- The secret benefit of search engine optimisation: Increased usability (December 2005)
- How a website optimised for search engines also improves its usability.
- Build up links to your website (November 2005)
- Learn how to get incoming links into your website so you can achieve a high search engine ranking.
- The definitive link building strategy (September 2005)
- Learn how to go about starting that all-important link building campaign, to help ensure a higher search engine ranking for your website.
- Six powerful ways to find link targets (August 2005)
- Building up links into your website is one of the most effective ways of achieving a high search engine ranking - find out how to find the best websites from which to request links.
- Keywords phrases in linking text (June 2005)
- Placing keywords into linking text gives search engines a clue as to what each destination page is about.
- The write to link popularity (May 2005)
- Writing articles is one of the best way to improve the link popularity of your website - find out why.
- Does a question mark in the URL affect ranking? (March 2005)
- Find out how using dynamic URLs can affect your search engine ranking.
- Hiring a search engine marketing company (February 2005)
- Thinking about hiring a search engine marketing company? Find out what you should be looking for and when to run away.
2004 search engine optimisation articles
- Link popularity - who should you link to (December 2004)
- How to increase your link popularity by deciding who to link to.
- The secret benefit of accessibility part 2: A higher search engine ranking (October 2004)
- How a website optimised for accessibility helps it achieve a high search engine ranking.
- Does keyword location on page affect ranking? (September 2004)
- Find out the best places to position your keywords on web pages to increase your search engine ranking.
- Pay-per-click: Buying your way in (August 2004)
- Help search engines delve deep into your site.
- You had me at the search engine (June 2004)
- Follow this advice and your site users will be able to find the information you want them to find.
- Does the number of links on a page affect its ranking? (May 2004)
- Find out how the number of outbound links affect the ranking of web pages.
- About the Open Directory ( DMOZ) (May 2004)
- Find out all about submitting your website to the Open Directory ( DMOZ).
- How to find good keywords (March 2004)
- Get the best keywords for your website.
- Search engine optimisation: The basics (February 2004)
- Learn the all-important SEO basics with these tips and guidelines.
2003 search engine optimisation articles
- Search Engine Optimisation (SEO) without usability - an exercise in futility (October 2003)
- There`s not much point in getting to the top of the search engines if people can`t find what they`re looking for once they get to your website.
- The myth of "guaranteed #1 ranking" in search engine marketing (June 2003)
- Find out why no one can guarantee a number one search engine ranking.
- Site maps and hypertext links: "Food" for search engine robots (March 2003)
- Find out how to help search engines delve deep into your site with hypertext links and a site map.
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