For current and future Amazon affiliates
You have permission to publish this article electronically
or in print, free of charge, as long as the byline and resource box including
URL are included. A courtesy copy of your publication would be appreciated.
http://www.holistic-business.com
***
Increased Income for Current and Future Amazon Associates
Many of us are Amazon affiliates in our quest for additional passive
income. But did you know you can create your own Amazon shop with an unlimited
number of hand picked books (and other products) on any subject of your choice?
Read on for the link to the Amazon shop I created for an example.
The Amazon associates shop creator is brilliant. The guys who created
it are onto a winner. Even Amazon themselves have called it "the most seasoned
and robust tool on the market today".
The Associates shop guys take a percentage of your affiliate income as payment
for the software, other than that it's free. It's win-win.
As before, you can still continue to promote Amazon books elsewhere and receive
100% of your Amazon commission as usual. Think of the Amazon shop as an additional
passive income stream. You can add an unlimited number of books so your ability
to earn is greatly increased.
Also enhances any website You can have an associates shop even if you aren't
an Amazon associate but it makes sense to become one.
Some but not all of it's features are listed:
All amazon.com product lines supported Write your own reviews WYSIWYG online-editor
for category-content & reviews Select the content & order of detailed product information
pages Create your own look & feel with the Header/Footer technique Embed the shop
into your website or run the shop as standalone-website One-click submission service
to Google, AOL, Yahoo, Lycos... Google-optimized
The associates shop seems to be a natural follow on for affiliates, especially
as you can hand pick the books for your own area of interest. If, like me you want
to hand pick every single book, then it can be a little time consuming to create
but it's remarkably easy to use and very satisfying to complete. You can update
and add to your shop at any time.
If you go to my bookshop The Holistic Bookshop at
www.holistic-business.com/books.html
you will see the shop I've created in association with amazon.com (I disagreeociates
shop).
Here you will find an A-Z of holistic books on all subjects from Aromatherapy
to Zero Balancing as well as some great books on marketing holistic therapies. These
are the books I have personally chosen. They are the books that are of interested
to my visitors.
My customers are holistic consumers and practitioners, but it works for any subject.
Although integrated into my main website www.holistic-business.com,
the Holistic Bookshop is a seperate site (with it's own URL) in its own right attracting
consumers as well as practitioners. I now own the domain www.holisticbookshop.com
which will in time serve as a front page to the bookshop site.
With an associates shop you can enhanced your site users experience and offer
an unlimited number of products specific to their interests.
If you aren't already an Amazon associate and are interested in earning affiliate
income from recommending products from the largest online retailer in the world
then visit www.amazon.com or
www.amazon.co.uk (for UK readers)
to find out how. To build your own associates shop visit
www.associatesshop.com.
By the way, both are absolutely free.
Linda Stewart
Linda Stewart is the owner of www.holistic-business.com,
the popular Internet resource for holistic professionals. She writes two monthly
ezines, Holistic Business News is for would-be and professional Complementary &
Alternative Medicine (CAM) practitioners and holistic business owners and SoHolistic!
for holistic consumers who want what it is the practitioners are offering.
The page title and meta description
It`s tempting sometimes to pay a great deal of attention to the sales text or
content on a web page, and then just scribble off the page title and meta description.
Or maybe you don`t write them at all. Maybe someone in IT adds the title
and description for you. Big mistake. (Find out
what page
titles and meta descriptions are, if you`re not sure.)
Every page title and meta description on your site is enormously important, from
the point of view of both the search engines and your readers.
Writing for your readers
Online poll
What would make you abandon an order if you were shopping online?
- Having to register before buying
- Hidden charges at the checkout
- Lengthy checkout process
- No clear delivery details
- Phone number not provided on website
(Submit your answer and we`ll show you the results so far)
When someone does a search on Google, MSN or wherever else, they`ll
scan through the page titles and descriptions. While search engines will not always
display the description you wrote for the meta description, they often will particularly
if the search term being used can be found exactly in the meta description you wrote.
So let`s consider the times when both your page title and meta description are
used by the search engines. Because you`re in control of writing them, you can quickly
signal to your readers that your page is directly relevant to their search.
In other words, your title and description should be descriptive and useful.
You have just a few words with which to wave your hand and persuade readers to click
on your listing first.
Let readers know exactly what they can expect from the page and, wherever possible,
include a promise. If your page is going to deliver something useful, say a few
words about how the reader will benefit.
And yes, a great page title and description can result in someone clicking on
your listing in third place, rather than on a poorly described listing in the number
one spot.
Writing for the search engines
Like people, and deliberately so, the major search engines will try to figure
out what your page is about. Hopefully you have confined the page to a single topic.
That will make it easier for you to write a great page title and meta description,
and it will make it easer for the search engines to identify your key phrases.
Search engines are just like people in this regard - they`re looking for clues
to identify the topic of the page. Keep that in mind as you write the title
and description.
And no, there`s no conflict between what the search engines are looking for and
what people are looking for - they`re both looking for clarity. The only difference
with search engines is that they have no feelings and are looking for words and
phrases to guide them.
However, people do have feelings, which is why you also need to include
that sense of promise and success.
Pay as much attention as you would when writing an ad
It`s curious - people will often pay experts, test headlines and body text and
generally invest a huge amount of attention in their PPC ads. But when
it comes to their organic listings on the same page of search results, they scribble
down the title and description as if they were of no importance. Never forget just
how important they actually are
This article was written by Nick Usborne. Nick is a copywriter, author, speaker
and consultant. His consulting and speaking site can be found at Nick Usborne.com.
His information sites for copywriters and freelance writers can be found at Excess
Voice and www.freelancewritingsuccess.com respectively.
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