SEO utility for software developers
 

 

For current and future Amazon affiliates

You have permission to publish this article electronically

or in print, free of charge, as long as the byline and resource box including URL are included. A courtesy copy of your publication would be appreciated.

http://www.holistic-business.com

***

Increased Income for Current and Future Amazon Associates

Many of us are Amazon affiliates in our quest for additional passive income. But did you know you can create your own Amazon shop with an unlimited number of hand picked books (and other products) on any subject of your choice? Read on for the link to the Amazon shop I created for an example.

The Amazon associates shop creator is brilliant. The guys who created it are onto a winner. Even Amazon themselves have called it "the most seasoned and robust tool on the market today".

The Associates shop guys take a percentage of your affiliate income as payment for the software, other than that it's free. It's win-win.

As before, you can still continue to promote Amazon books elsewhere and receive 100% of your Amazon commission as usual. Think of the Amazon shop as an additional passive income stream. You can add an unlimited number of books so your ability to earn is greatly increased.

Also enhances any website You can have an associates shop even if you aren't an Amazon associate but it makes sense to become one.

Some but not all of it's features are listed:

All amazon.com product lines supported Write your own reviews WYSIWYG online-editor for category-content & reviews Select the content & order of detailed product information pages Create your own look & feel with the Header/Footer technique Embed the shop into your website or run the shop as standalone-website One-click submission service to Google, AOL, Yahoo, Lycos... Google-optimized

The associates shop seems to be a natural follow on for affiliates, especially as you can hand pick the books for your own area of interest. If, like me you want to hand pick every single book, then it can be a little time consuming to create but it's remarkably easy to use and very satisfying to complete. You can update and add to your shop at any time.

If you go to my bookshop The Holistic Bookshop at www.holistic-business.com/books.html you will see the shop I've created in association with amazon.com (I disagreeociates shop).

Here you will find an A-Z of holistic books on all subjects from Aromatherapy to Zero Balancing as well as some great books on marketing holistic therapies. These are the books I have personally chosen. They are the books that are of interested to my visitors.

My customers are holistic consumers and practitioners, but it works for any subject.

Although integrated into my main website www.holistic-business.com, the Holistic Bookshop is a seperate site (with it's own URL) in its own right attracting consumers as well as practitioners. I now own the domain www.holisticbookshop.com which will in time serve as a front page to the bookshop site.

With an associates shop you can enhanced your site users experience and offer an unlimited number of products specific to their interests.

If you aren't already an Amazon associate and are interested in earning affiliate income from recommending products from the largest online retailer in the world then visit www.amazon.com or www.amazon.co.uk (for UK readers) to find out how. To build your own associates shop visit www.associatesshop.com. By the way, both are absolutely free.

Linda Stewart

Linda Stewart is the owner of www.holistic-business.com, the popular Internet resource for holistic professionals. She writes two monthly ezines, Holistic Business News is for would-be and professional Complementary & Alternative Medicine (CAM) practitioners and holistic business owners and SoHolistic! for holistic consumers who want what it is the practitioners are offering.

The page title and meta description

It`s tempting sometimes to pay a great deal of attention to the sales text or content on a web page, and then just scribble off the page title and meta description. Or maybe you don`t write them at all. Maybe someone in IT adds the title and description for you. Big mistake. (Find out what page titles and meta descriptions are, if you`re not sure.)

Every page title and meta description on your site is enormously important, from the point of view of both the search engines and your readers.

Writing for your readers

Online poll

    What would make you abandon an order if you were shopping online?
    • Having to register before buying
    • Hidden charges at the checkout
    • Lengthy checkout process
    • No clear delivery details
    • Phone number not provided on website
(Submit your answer and we`ll show you the results so far)

When someone does a search on Google, MSN or wherever else, they`ll scan through the page titles and descriptions. While search engines will not always display the description you wrote for the meta description, they often will particularly if the search term being used can be found exactly in the meta description you wrote.

So let`s consider the times when both your page title and meta description are used by the search engines. Because you`re in control of writing them, you can quickly signal to your readers that your page is directly relevant to their search.

In other words, your title and description should be descriptive and useful. You have just a few words with which to wave your hand and persuade readers to click on your listing first.

Let readers know exactly what they can expect from the page and, wherever possible, include a promise. If your page is going to deliver something useful, say a few words about how the reader will benefit.

And yes, a great page title and description can result in someone clicking on your listing in third place, rather than on a poorly described listing in the number one spot.

Writing for the search engines

Like people, and deliberately so, the major search engines will try to figure out what your page is about. Hopefully you have confined the page to a single topic. That will make it easier for you to write a great page title and meta description, and it will make it easer for the search engines to identify your key phrases.

Search engines are just like people in this regard - they`re looking for clues to identify the topic of the page. Keep that in mind as you write the title and description.

And no, there`s no conflict between what the search engines are looking for and what people are looking for - they`re both looking for clarity. The only difference with search engines is that they have no feelings and are looking for words and phrases to guide them.

However, people do have feelings, which is why you also need to include that sense of promise and success.

Pay as much attention as you would when writing an ad

It`s curious - people will often pay experts, test headlines and body text and generally invest a huge amount of attention in their PPC ads. But when it comes to their organic listings on the same page of search results, they scribble down the title and description as if they were of no importance. Never forget just how important they actually are

This article was written by Nick Usborne. Nick is a copywriter, author, speaker and consultant. His consulting and speaking site can be found at Nick Usborne.com. His information sites for copywriters and freelance writers can be found at Excess Voice and www.freelancewritingsuccess.com respectively.

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